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Digital Marketing, a Must Today

The key purpose is to sponsor brands through various types of digital media. When one talks about digital marketing, it pretty much extends beyond just internet marketing! In fact, is also takes into account mediums that do not oblige the use of the internet. That comprises cell phones, social media marketing, search engine optimisation, search engine marketing, as well as any other type of digital media.

Most professionals consider that ‘digital’ is not as simple as it seems. A prerequisite is that an entirely novel approach to promotion and a novel understanding of customer behaviour is required. For instance, it requires companies to examine and compute the worth of tweets on Twitter, downloads of apps on mobile devices and the worth of likes on Facebook.

Here are few of the Digital Marketing Companies in Noida

1. Digitalabs

Digitalabs is a digital marketing agency that endorses the fact that the digital world is continually evolving. They pretty much aim for the same. The company was established in 2010. At Digitalabs, the management gives precedence to performance and not simply the age. They are working with the top national and international brands. Approach them if you believe in constantly evolving with the digital world!

2. Digital360

This Digital Marketing Company, as its name suggests, has a whole solution for any and every digital branding purpose. They make certain to supply the client best branding solution with all needed support and assistance. They develop the digital marketing solution customised, keeping the need of the client in mind. Packages offered meet both the budget and need of the client. They also understand the rising competition of online branding and for the same; they present a range of online branding solutions that will totally help to attract potential customers. With this, the ultimate objective of increasing the business can be easily met! Contact them if online branding is what you want!

3. Blue Digital

Blue Digital is a digital marketing agency. They have an excellent team of trained professionals and are very good at what they do. They survey the latest technologies and are always up for any challenges posed to them. If you are looking for a digital marketing firm that can present you a comprehensive package in terms of design, development as well as marketing, go for them. Blue Digital is one firm that has always stood in the time frame and provided excellent solutions every time. They are very professional and quick with their execution. Some of their specialities are Content Writing applications like CRM systems, Pay Per Click Management, Brand Reputation Management and any complexities to aid their clients worldwide.

Common Health and Safety Hazards in Factories

Just like elsewhere in the western world, In the UK as well the government has prescribed some safety regulations that have to be adhered to by any workplace. Protection against health and safety hazards may even extend to the families of people employed in hazardous occupations. In the European Union, member countries have enforced authorities to ensure that the legal basics related to occupational health and safety hazards is followed in any case.

Hazard is something that can cause harm if not controlled. A risk is the probability of the outcome which will occur if harm occurs. The outcome can be defined as the result of an uncontrolled hazard. Risk analysis is conducted to identify hazards, evaluate the risk, and identify and prioritize the required actions.

Workplace safety hazards are normally grouped into environmental hazards, environmental agents, physical agents, physical hazards, chemical agents, and biological hazards. Environmental hazards normally include asphyxiation and dehydration. Environmental agents include heat and cold stress. Physical hazards include collision, tripping, falling, and electricity. Physical agents include noise, vibration, and lighting.

Other hazards are mechanical hazards, biological hazards, and chemical agents. Depending on the type of work that is done in a factory, safety precautions have to be employed. Office workers can be affected by a flu spread by a co-worker, and a factory worker can receive serious injury because of an accident. Common health and safety hazards can be avoided by taking necessary precautions. But, even with all necessary precautions accidents do occur.

To minimize safety hazards, workers are issued safety goggles, helmets, gloves, safety shoes, and coveralls. For avoiding health hazards, a virus free and well ventilated environment is provided. Clean drinking water, clean and safe kitchen and eating areas are maintained. Some factories require medical checkups of the employees on regular basis.

There are some basic health and safety rules that all factory owners are bound to follow. There are special rules for factories that use hazardous material. These include installation of safety showers and eye wash stands. Special safety clothes may also be required by law to be provided to the employees.

The common safety and health laws that factories in the UK have to follow can be found in the local factory laws. They may differ slightly depending on the local county laws. Health laws cover providing a well ventilated, clean, and dust free environment. Safety laws require wearing of proper safety equipment as required by the type of job being performed. If it is a factory where there is a probability of falling objects striking someone, then safety helmets must be worn. If the floors are wet or slippery, proper safety shoes must be worn.

The basic rules are very general in nature as they encompass the entire business spectrum. But there are further classifications that are factory dependent. If the factory handles harmful chemicals, then the safety laws are going to be different from a factory that does packaging. One single rule cannot cover all factories’ safety and health regulations. In most cases, the rules regarding safety and health can also be quite vague.

Prince2 Configuration Management and Change Control

I remember, many years ago, attending my first training course on Quality. Management couldn’t get enough people to attend, so they bribed them with a free scientific calculator (back then worth about $200) – so I attended.

To be honest, I found it a whole lot more compelling than I expected.

After lunch on the second day, they had an expert talk about Configuration Management.

Well, she certainly knew her stuff – but I came away thinking that CM was a bit ‘academic’.

How Wrong Can I Be? Configuration Management is BUSINESS CRITICAL!

I’m serious. Would you buy another auto from your dealer if they weren’t set up with the right tools to service your car?

How about if they fitted the wrong replacement parts? Or if the Manual had errors in it?

There’s a famous story about the Space Shuttle incurring huge extra costs because European suppliers used the metric system and the USA used Imperial measurements. Tolerance errors built up and parts did not fit together properly.

Change Configuration Management would have stopped that from happening, and it would have helped to spot any such problems much earlier on.

Let’s talk about change control within Prince2

Changes usually come in three categories:

Request For Change (RFC). This is usually a request from the customer or users asking for a change from what was originally requested.

It may be a change to the requirements, specification, acceptance criteria, or scope – or all or any re-work – or accept some form of price reduction.

The final category is a general one. reserved for any general issues, observations or concerns (for example, my design engineer has resigned!).

All the above may be seen as just different categories of an Issue.

So what is Configuration Management? Well it’s basically an

internal service group with resources, tools, procedures and systems to control multiple versions of the products (deliverables) of projects.

Each product is termed an “Asset”. The name for the combined set of these assets is called a configuration.

And the configuration of a projects end product is the sum of its parts.

So why should we care about using CM?

Changes to your project WILL happen – so prepare for it. I was talking about Change Management, which by the way, should be under the wings of CM.

So when changes occur, your project will end up with multiple versions of a product.

If you don’t have appropriate tracking and knowledge of these versions, what was changed, and why it was changed, then your project is going to end up in turmoil.

Suppose you are a design engineer, and a colleague asked you for a copy of the specification document as they are about to design something from it.

What if you had changed the document in some way since it was agreed – maybe because you could see it was an improvement?

Your colleague now designs against this different spec to the spec that others are using – and his product doesn’t work or fit with other designs of the same system. Chaos Reigns.

How about this. A client rings up and says they’re using an old version of one of your products (because it’s compatible with the rest of their system), and can you build some more for them as a special custom order please?

You say ‘no problem’ – you go to your design shop only to find that they’ve lost the drawings – worse, the designer retired last year.

You’d have the same problem if customers said it had a design fault, and could you fix it, or if a customer wanted a modification based on an old design.

And the same problems could exist if you run a ‘service’ corporation.

Are your staff using the right tools, procedures and guidelines?

Are they trained to provide that service?

Let me ask – does senior management have a set of business plans based on a set of strategic directions? And do different parts of the corporation base their operational plans on these documents?

Sheesh! I sure hope they are all using the correct versions of these things…

Okay, let’s get back to your project, and how CM will help.

I hope I’ve convinced you that CM should be a permanent fixture in your organisation and not just set up by and during, a project (because the end products have got to be sustained during their whole life).

The person who provides the CM service is called the Configuration Librarian. Yeah, I know, it sounds kind of dated – but don’t let that put you off. This role can also be called the Configuration Administrator.

Here’s how they can help your project:

1. CM has a completed library of all items that have ever been produced in your organisation (including anything that has been ‘bought-in’ from a third party).

In modern times, these records will probably be held on a database of some sort. In the past they would have been held in hard copy form in a traditional filing system.

2. Each of these records will have information stating who has got what, where it is held, and why.

These records will also hold details of any changes made.

3. The library will also hold master copies of multiple baseline versions of products.

If you work for a small organisation and run small simple projects, then you would expect the way that CM is carried out to be small and simple too. As long as you have control of all versions of all of your products and services.

Next, I want to explain what services the CM Library can give to your project.

It is the project managers’ responsibility to ensure that CM is being properly used by the project.

To help ensure this happens a CM Plan can be created.

Note. For a small and simple project, the plan may just be a list of points to discuss and agree with CM.

The Plan may form part of any quality planning or be included within the Project Plan.

Do what is sensible – but here are the areas that should be covered:

A short narrative explaining what configuration method to be used (or a simple reference to the ‘usual’ system.

What corporate standards will be used (or why they will be varied in some way).

Linkages to any other configuration management systems (or any tools) that will be used. An example may be a third party who is contributing products to the project.

How and where the products will be stored. Are they just documents?

Or are they other physical items – in which case will they be installed on the customer site, or stored elsewhere, such as a bonded storehouse.

How will filing be carried out, and what is the process

for secure retrieval?

What form of version control be used – explain how they

will be identified.

Who within the project and external to it will be

responsible for implementing configuration management?

The Configuration Librarian will provide the FIVE

following services to any given project:

1. Planning. Working with the project manager, to establish what level of detail is required (this is dependent upon the complexity of the total end-product configuration).

2. Identification. Agreeing what products will be under configuration control (for example, the Project Plan may not be included, as long as the project manager has a simple ‘off-line’ system for keeping it under their own version control).

3. Control. Procedures to ‘freeze’ baselines of products and bring them under control of the CM library.

Freezing means no changes are allowed to the product without the right level of authority (for example the project sponsor).

There is another point to be brought out here.

Take the development of a new mountain bike.

One person is designing the wheels, another is developing the frame, yet another, the gearing system.

As each goes through the many design versions the others need to make sure the entire configuration of the bike remains ‘harmonized’.

The CM database will recognise such linkages and alert the team (via reports as described later in this article); of the relationships each product has to each other.

4. Status Accounting. This is the CM database for the recording and reporting of all products.

This goes back into history to the first version, and all the way up to the current version. This data can be given to the project manager at key points, such as an end stage review as accurate proof of the true status on all the projects products.

5. Verification. CM provides reviews and audits to ensure that the project team are using the correct versions of documents and other products during the project (and that they match the ‘master’ copies of such that are held in the library).

This should be seen as a service – not as ‘the management police’!

Finally, there are two important reports that the project manager will use from the CM Librarian:

1. The Configuration Record. This is a record of all the information required about each product’s status, and includes; the latest version number, who is creating the product, where the product is to be kept/stored, and what its status is.

2. Product Status Account. This is a report (usually requested by the project manager at key review points), and provides information about the state of all products within some defined time frame (for example “give me a report of all products and their status that have been created during the current project stage”

The PSA will, for each product within that time frame, contain data such as when each product was baseline and when any changes were approved.

Here is a short synopsis of key points within a Prince2 project when Configuration Management is used:

Planning Quality.

The Configuration Management Plan is created, prior to the

development of the Project Plan. The Project Manager to liaise with Configuration Librarian to discuss how the project will use/work with their Configuration Management (CM) System.

Setting Up Project Files

Takes information from the Project Plan, and adds project filing structure to the Configuration Management Plan. CM system may already have these facilities.

Authorising Work Package (WP)/giving work to the team

Update the Configuration Item Record to “under development” Configuration Librarian will do this.

Ensure the WP contains information regarding how version control will work for the developer, obtaining copies of products or product descriptions, submission the Configuration Librarian, and passing product status information.

Assessing Project Progress.

Capturing “actuals” and updating the status of products Configuration Item Record (CIR). Configuration Librarian can provide a Product Status Account (PSA) if needed.

Capturing and Examining Project Issues/Changes

Configuration Librarian could receive/document all Changes/Issues as well as maintain the Change/Issue Log.

Taking Corrective Action.

When any changes are to be made, the Configuration Librarian to make any products or their copies available, add new copies given out to the CIR, and update CIR for any status changes.

Receiving Completed Work Package (when the team have completed each product/deliverable)

Configuration Librarian to update the CIR to a status of ‘completed’.

Product is now baselined if not already done.

As products/deliverables are completed Specialist Team to advise Configuration Librarian to update

CIR status of each product.

Completing a Work Package.

Configuration Librarian to handle the return of completed products (if appropriate), and to assist Project Assurance in confirming customer/user acceptance of products.

Regular Management Reports

Configuration Librarian with assistance of Project Assurance to confirm the CIR is same as actual status of products by carrying out a Configuration Audit.

Also check that version numbers are correct/updated.

Replanning as a result of change.

Configuration Librarian will provide a Product Status Account of products to be replaced/incomplete.

New CIR’s created if needed.

Closing down a Project.

CIR checked for completeness, and used as an input to

Product Status Account – confirmation from customers configuration management records that all products are approved.

Refer to the Configuration Management Plan for how the products are to be handed over to those with support/operational responsibilities.

Carry out a Configuration Audit to check that all products are approved and complies with their CIR’s.

During Project Planning.

The Configuration Item Record is created with reference to the Configuration Management Plan.

A simple numbering system for each product could be structured as: project name/type of product/product name/source/status/version number

So for example, if a project exists to create a new notebook PC,and a unique numbering system as above is used for the hard drive bought in from a 3rd party:

New Notebook Project/hardware/hard drive/external/in development/vA.2

Here is a detailed guide of the information needed in the

documents referred to in this article:

Configuration Management Plan.

– CM method to be used

– Links to other CM systems or tools

– Where and how products are to be stored

– security arrangements for filing and retrieval

– Identification and numbering for

products/versions

– Who is responsible for CM

Configuration Item Record.

– Unique Project identifier

– The type of product (web, hardware, etc)

– Product Name

– The Latest version number

– A full Description of the product

– Life Cycle steps for product (ie.draft,

approved, in-service, etc)

– Who owns the product (User? Ops Manager? etc)

– Who created the product?

– The date allocated to them

– The library or location where it is kept

– product source (internal, external)

– links to related products (physical, electrical,

etc)

– status (where in the life-cycle is it?

– copy-holders and potential users

– references to issues (if any) that caused change

to this product

– any relevant correspondence

Product Status Account

– Project name

– Product type

– Product identifier

– Version number

– Product description – baseline date

– Product – baseline date

– List of related products

– Date copy of product was issued for a change

– Planned date for next baseline

– Planed date for next release

– Relevant notes (change pending/under review, etc)

Tips on Completing a Successful Business Credit Application

In order to establish your credit and keep your business attractive to lenders, you’ve got to make sure you build yourself a rock-solid credit application. There are few things to keep in mind when filing an application, so keep your head up and your spirits high.Business Plan: You’ve got to get any lender you’re considering stoked to invest in your company. The perfect plan will include a title page, company description, market analysis, products and services, operations, marketing plan, ownership, management and personnel, funds required to start your company, financial statements and projections, and any necessary appendices. The best plans are going to be able to explain in detail why the business is worth investment and what you can guarantee as its CEO.

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Financial Analysis and Projections: Any bank or personal investor lending you money is going to need to know what kind of finances you’ve already invested in the company and what kind of evidence you can provide to ensure your business’ financial success. You’ll need to provide your lender with a personal financial statement, a balance sheet, a profit and loss statement, and a statement of your business’ cash flow. You’ll also have to know exactly what kind of market you’re dealing with. Yearly projections take research and an understanding of your business’ industry patterns to make an accurate assessment of where your business will be as it continues to function.What the Lender will Review: Just as you know you like a song within the first 15 seconds, a lender is going to know if they want to give you money based on five specific factors: your ability to repay them, the capital you’ve invested in your company, the collateral you’re willing to put up, the reasons why you need the loan, and the overall appeal of the company and the borrower.

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When completing your application, keep in mind your business plan is only a written projection of your needs; what gets an investor interested is your business’ market appeal and your ability to sell it.

A Successful Business Financial Projection Can Be the Key to Securing Financing

A business seeking capital can’t afford to underestimate the importance of business financial projections. A business financial projection is simply forecasting your sales and revenue to the lender. This information is important because it is a key indicator to your ability to repay a loan.If you are unsure about financial forecasting and how it relates to your business it is best to hire someone who does know. Most lenders will want to see a three or five year projection. There are 14 different items to include and fully support in your financial projections. With these different items it is best to give a month-by-month breakdown for the first year, a quarterly breakdown for the next two years, and an annual breakdown for the final two years you are projecting.The different items to include in your projections are; sales revenue estimates, administrative costs, production costs, sales costs, capital expenditures, gross margin by product line, sales increase by product line, interest rates on debts, income tax rate, accounts receivable collection plan, accounts payable schedule, inventory turnover, depreciation schedules, and the usefulness or depreciation of assets.

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The income projection enables the owner/manager to develop a preview of the amount of income generated each month and for the business year, based on industry supportable predictions of monthly levels of sales, costs, and expenses. When determining the total net sales you will be finding out how many units of products and services you expect to sell at the prices you are projecting. Make sure to think of what returns, allowances, and markdowns can be expected. The sales costs needs to be calculated for all products and services used. Ensure that when determining the costs of sale that you don’t forget anything such as commission paid to sales representatives, transportation costs, or any direct labor costs.For the gross profit you would subtract the total cost of sale from the total net sales. To get your gross profit margin you will divide the gross profits from the total net sales. This will be expressed as a percentage of total sales or revenues.When formulating your business financial projections there are five items that will ruin the accuracy of your projections, and hurt your chances of being approved for business financing. The first one is wishful thinking or being over-optimistic about your sales potential. Ask yourself: “Is it possible to achieve the sales levels you’re forecasting?”. A good example is that a sales team can only visit a certain number of customers each week or a factory can only manufacture a given amount of products on each shift. Make sure to keep your projections realistic and even more important to be based on supportable evidence. It is imperative to also make sure that your sales assumptions are linked directly to your sales forecast or your information will contradict itself. Most lenders are “by the numbers”, so if your numbers don’t add up, you will get declined. A good example of this is to say that you expect increased sales in a market that is declining. That just does not add up.

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Another thing not to do when projecting your business finances is to spend a lot of time refining the forecast. Try to avoid tinkering with the target numbers once they are set. Many business owners neglect to ask the opinions of the sales people who know the buyer’s intentions about what they think the projected sales should be. It is important to make sure your sales team agrees on any sales targets that will be set. One other fatal mistake made by business owners when working on financial projections is not getting feedback on the projections from an accountant.

Business Plan – Key to a Successful Business

Understanding the structure of the business plan is essential to writing a successful business proposal. Every section of the business outline has a definite place and function, which needs to be maintained if the overall document is to be successful. Read through several business proposal samples and templates before starting to draft your own plan.Before Drafting Your Business PlanSpend some time examining your basic business vision from all angles before starting to draft your business proposal. Share your ideas with one or two industry insiders or colleagues and get their input as well. Look for potential negatives and hidden flaws that may affect your business success in the future.The Basic Structure of a Business PlanEvery business proposal follows a basic outline which is as follows:

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• The executive summary – the executive summary is where you sell your idea. It is always written at the end of the drafting process, so that it incorporates all the key points you wish to underline in your business outline, better. Pay special attention to this section of your business pitch while drafting. Use simple, ‘can-do’ language and dynamic, positive words that encourage readers to share in your business vision. Keep the executive summary short; it should never exceed more than two pages.The executive summary should address questions like, what is the need for such a business venture. Who will be the customers? What can the project offer them that pre-existing businesses cannot? It should focus on four or five core strengths that set your retail or service business plan apart.• The industry analysis – give a short introduction to your current industry environment. Talk a little bit about its growth potential and possible challenges. Include details of the kind of precautions and plans you have in place for coping with any tough times and making the most of high growth periods.• The market analysis – talk about your potential customers. What are their lifestyles and financial circumstances? Do they currently use the kind of products or services you are offering? If so, where are they getting them from and how can you compete with the current providers? If, on the other hand, they are not purchasing such products or services, how can you convince them of the need for the same?• The financial plan – include a comprehensive financial analysis and strategy. This includes a break-even analysis that takes into account the amount of sales you need to cover costs and the major startup expenses for your business, including rental charges, payroll expenses, advertising costs, overheads, insurance charges etc. Also include a detailed listing of your business assets and liabilities and the kind of funding you need and plan to get.

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These are just the core sections that need to be covered in every business proposal, regardless of whether it is a small service business plan or one for a large retail outlet. Fortunately there are several professional services that can help you in your project.Consult a professional business proposal writing service if you have any doubts about the structure of the business plan.